Admission to a BBA in Marketing: Universities, Courses, Subjects, Purpose, Pay, and Jobs

Admission to a BBA in Marketing: Universities, Courses, Subjects, Purpose, Pay, and Jobs

Admission to the BBA in Marketing program in 2023: The BBA in Marketing is an undergraduate program with a strong emphasis on training students in business administration. When teaching business management to students, marketing concepts, tactics, and strategies are incorporated. For those pursuing a BBA, this course offers specific marketing knowledge. Following are the admission details for the BBA Marketing course:

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Eligibility Requirements: Any applicant who is interested in this program and has earned at least a 12th-grade diploma is qualified to submit an application. The latest qualifying examination had a required score of around 50%, and the applicant should have had relevant academic training.

Options for the BBA Marketing program in terms of specialties and electives are provided by several universities. Students can choose from a variety of academic options, including market research, sales and distribution management, brand management, digital marketing, international marketing, and advertising and promotion. Furthermore, these specialities allow for the conduct of research-level studies.

Admission procedure for a BBA in marketing can be finished by following the instructions below:

Application: In the first step, candidates’ applications will be accepted by the universities that provide admission. These forms must be accurately filled out and supported by previous academic records.

Marketing Admission for BBA Entrance Exams: According to the requirements of several universities, entrance exams are a prerequisite. The tests for admission to the BBA Marketing program include the DU JAT, IPMAT, SET, XAT, UGAT, NPAT, and others.

Interviews: Those who pass the entrance exam are shortlisted to participate in an interview. Universities use the interviews to assess the qualifications of applicants who want to be chosen.

Merit-Based Selection: Some colleges may make merit-based selections based only on the results of the most recent academic and interview rounds.

Average Fees for a BBA in Marketing: The BBA in Marketing course costs a total of between Rs 40,000 and Rs 70,000.

Salary for BBA students majoring in marketing ranges from INR 1.65 to 4.75 lakhs per year on average.

Highlights of the BBA in Marketing Admission

Course NameBBA in Marketing
Course LevelUndergraduate degree
Admission ProcessOnline / Offline
Eligibility12th with 50% from a recognized board
Duration3 Years
Course FeeRs 40,000 – Rs 70,000 / Year
Average SalaryINR 1.65 Lakh to 4.75 Lakhs per year(LPA)
Approved ByUGC / DEB Level
Job RolesMarketing Assistant, Sales Executive, Market Research Analyst, Advertising Executive, Brand Ambassador, Business Development Executive, Brand Ambassador

Admission to the BBA in Marketing 2023–24

Sales and marketing go hand in hand. People who are passionate about sales or the market should pursue it for this reason. Your BBA in Marketing study will lead you through the process of entering the workforce. The completed assignments are meant to instruct on the requirements for marketing work. Marketing expertise is necessary. Sales and employment are related to marketing. People who are interested in sales or the market should choose, for this reason. This class provides a step-by-step guide for a practical career. The tasks completed are intended to instruct on the demands of marketing work.

The BBA in Marketing is a popular program. This course is also approved by UGC India. This course is offered every year at numerous institutions all around the nation. Annual admissions are allowed for BBA marketing. This course is being offered in both part- and full-time formats by numerous institutions. This marketing course is offered through distance learning. The BBA in Marketing curriculum’s main concentrated subjects are business economics and marketing management.

All marketing-related topics are covered in the BBA in Marketing course. Fitting products to clients is the process of marketing. Making goods or services that are best for clients is another aspect of it. Learn about the costs, specifics, and features of the goods.

A course at the graduate level is the BBA in Marketing. The maximum time allowed to complete this course is three years. Marketing refers to a company’s efforts to build relationships with its clients and customers.

The fundamentals of marketing are covered in the BBA in Marketing programme. It covers interpersonal, customer service, and production-promoting abilities.

It is provided with market and economic expertise. Actual dealing with demand and sales is taught to students. They essentially need these professionals for their business, then. It is taught how to create an effective market. Additionally, it involves designing, marketing, and promoting items.

BBA in Marketing Admission Requirements

The prerequisite for the BBA in Marketing programme is completion of HSSC 12th grade.

Filling out the application for this course requires a minimum grade of 55–60%.

Admission to the BBA Marketing program is available on the basis of merit or entrance exam results.

The most popular entrance exam for admission to BBAM is Symbiosis BBA SET.

BBA in Marketing Admission Fee Schedule

The typical tuition for a BBA in marketing study ranges from 40,000 to 70,000 INR.


The completion of the HSSC (12th) level is the primary requirement for admission to the BBA in Marketing program. Filling out the online application for this course requires a minimum of 55–60% percent.

Examination for admission to the BBA in Marketing

Symbiosis BBA SET is the most often administered BBAM admission test.

Distance Learning Admission to BBA in Marketing

A select few colleges, including IGNOU and Osmania, provide admission to BBA marketing programs for remote learners.

Marketing BBA Syllabus

Sales ForecastingConsumer Behaviour
Principles of Sales ManagementBrand Management
Marketing ResearchIndustrial Marketing
Marketing PlanningBusiness Communication
Marketing EthicsProject Management
Marketing ConceptsBusiness Laws
Marketing AuditCorporate Governance and Business Ethics
Market SegmentationResearch Methodology
Market Evaluation and ControlsEconomic Analysis
Advertising Management

Marketing BBA Course Information

The first semesters primarily consist of BBA courses. Business administration is taught to the students here. It covers the fundamentals of BBA in depth. Later semesters are for specializing, though. The topics then focus solely on marketing. The problems could be:

Customer Relationship Management

Organizational behavior

Market Evaluation and Controls

Economic Analysis

Principles of Sales Management

International Marketing Management

Marketing BBA Salary

BBA marketing executives often earn between INR 1.65 and 4.75 lakhs per year in salary. These experts can get employment as a marketing executive, research analyst, sales executive, etc.

Graduates with a BBA in marketing can find employment in financial institutions, schools, the textile industry, and other fields related to marketing. For such graduates, well-known hiring firms include TCS, Amazon, and Nestle.

BBA Marketing Concentration

Good jobs are available from BBA. For greater packages, one would need to have an MBA in their area. For compensation, experience and aptitude are quite important. One can easily be hired in several departments.

such as financial or academic institutions. Those with superior skills are offered fantastic positions in businesses and MNCs. One can work anyplace with this degree because the talents are highly valued.

Top Universities in India for BBA in Marketing

Best Universities for BBA in Marketing Admission

Master School of Management


Flame University

Manipal University

Sharda University

Symbiosis International University

Manipal University

Alliance University

Marketing jobs available with a BBA

Jobs with great potential are available for BBAs in Marketing. Below are a few of them:

Marketing Executive

Market Research Analyst

Media Planner

Public Relations Specialist

Sales Executive

Advertising Executive

Marketing Communications Executive

Advertising account executive

Course Specialization in BBA

BBA Entrepreneurship

BBA (Computer Applications)

BBA Fashion Designing

BBA (Finance)

BBA Insurance Management

BBA (Hons) (Travel and Tourism Management)

BBA Digital Marketing

BBA (Hons.) (Hospitality Management)

BBA Networking

BBA (Human Resource Management)

BBA Hardware

BBA (Information Technology)

BBA Telecommunication

BBA (Logistics Management)

BBA Sales and Marketing

BBA (Management)

BBA (Accounting and Finance)

BBA (Marketing and Finance)

BBA (Airline Management)

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